UI/UX Design
Product and web interfaces, design systems and prototypes built around real human behaviour.
UI/UX Motion Web Marketing
Designing digital experiences that feel effortless and stay unforgettable.
I'm Karen Daniela — an independent designer blending strategy, story and motion into interfaces, brands and campaigns worth remembering.
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The designer
Hi, I'm Karen Daniela.
I'm a multidisciplinary designer based in Mexico City, working across UI/UX, motion, web and brand. I started out in marketing, fell for the craft of interfaces and the rhythm of motion, and never looked back.
Today I help founders and teams turn ideas into digital experiences that feel considered, look beautiful and genuinely perform. When the city lights come on, you'll usually find me on a rooftop, camera in hand, collecting the colour and movement that find their way back into my work.
Karen Daniela Rábago Espitia
Great design is equal parts feeling and function — soft enough to fall for, sharp enough to perform, built to move people and move metrics.
What I do
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Motion Design
Brand motion, interface animation and promo video that give a product a heartbeat.
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Web Design & Build
Design-to-development in Webflow, Framer and code, with GSAP and Three.js bringing it alive.
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Brand & Marketing
Identity, art direction and campaigns that carry a single, confident voice across every channel.
Website portfolio
Sites that work as good as they look.
Recent websites, designed and built end to end. Press play to watch the reel.
See all websites →
Web
Selected websites
Web design & build
Motion design
Stories, set in motion.
A short selection of recent motion work, from luxury brand films to product ads. Press play to watch any reel.
See all motion work →
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Auréa
Luxury perfume film · Motion design
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La Historia de la Pizza
Animated short film · Motion & story
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Nexa
Digital money app ad · Motion design
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Slake
Iced tea · Motion design
3D & CGI
Crafted in three dimensions.
Modelling, lighting and animation that give a brand a tactile, larger-than-life presence. Built in 3D and rendered to stop the scroll.
See it in motion →
Other personal projects
Beyond the studio.
Kind words
She translated our brand into a website that feels effortless and actually converts. Working with her is genuinely easy.
Sofía León
Web design
The motion work gave our brand a heartbeat. People actually watch it all the way through.
Daniel Vargas
Motion design
A rare blend of taste and rigour. Pixel-perfect, on strategy, and always on time.
Priya Nair
UI/UX design
Let's make something worth winning.
Have a product, brand or campaign that deserves to feel as good as it works? I take on a small number of projects at a time.
karenrabago123@gmail.com